Antecedents Affecting Customer’s Purchase Intentions towards Green Products
نویسندگان
چکیده
منابع مشابه
Antecedents Affecting Customer’s Purchase Intentions towards Green Products
Green marketing is a process of producing environment friendly product. Such type of products that are safe from different hazards. Now a days Green marketing is exploring day by day. The eco-friendly products are making by many companies in Globe. Our Purpose of this study is basically to identify that what kind of factors influence the green purchase intentions of consumer of Pakistan. Four p...
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The number of consumers concerned about the environment is growing. Although the promotion of green products is recognized as a basic method for solving the waste crisis and improving the environment, resources for producing or serving green products are relatively limited, causing inconveniences and elevated prices for the consumer. Therefore, it becomes significant that those customers who ar...
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Normative dimensions constitute one of the important elements in the Theory of Reasoned Action (TORA) model. However, the changes of lifestyle over period and different societies have spurred the TORA model constitution and also to vary interpretation of the model itself towards intention to purchase the green food product.Therefore, this paper aims to explorethe underlying dimensionsof normati...
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ژورنال
عنوان ژورنال: Journal of Sociological Research
سال: 2014
ISSN: 1948-5468
DOI: 10.5296/jsr.v5i1.6566